As a group we discussed the budget and made decisions about hours, cast, equipment, locations, editing and each role. We each then filled out the budget sheet so we had a record each.
We finally decided to shoot for 1 day in the studio and 3 days shooting in our outside locations. We decided a day on each location therefore we will be able to shoot scenes several times from different angles and shots. This then means we will have a large amount of footage to edit with.
Budget summary
Production Office: 1200
Recce: 50.84
Cast: 550.08
Production Salaries: 458.40
Unit Salaries: 386.72
Electrical Unit: n/a
Equipment Hire: 400
Art Department: n/a
Studio Costs: 130
Location Costs: 230
Post-production: 438 (3 days)
Insurance and Legal: 79
Sub Total: 3,923.04
Contigency and Mark-up: 10%
Final Total: 4,315.04
(684.96 under budget)
Thursday, 10 December 2009
Wednesday, 9 December 2009
characters
Main Girl -
We want our main girl to be confident as they will have to act out some serious scenes for the video, we also want them to look similar to the target audience so they appeal. She also has to be well presented, confident and stylish. We would like the style to be indie so the T.A can relate to her. We also would ask she is a sexy, young sociable female.
Main Guy - We want our guy to be confident so that he's not shy around a camera. He has to be 18 year of age or older and has to have a stylish dress sense so he appeals to the T.A. In our video we would like a scene where the guy is smoking therefore he has to be comfortable with this. As the video is about a relationship we would like the guy to be cheeky, lovery dovey and attractive to the T.A.
We want our main girl to be confident as they will have to act out some serious scenes for the video, we also want them to look similar to the target audience so they appeal. She also has to be well presented, confident and stylish. We would like the style to be indie so the T.A can relate to her. We also would ask she is a sexy, young sociable female.
Main Guy - We want our guy to be confident so that he's not shy around a camera. He has to be 18 year of age or older and has to have a stylish dress sense so he appeals to the T.A. In our video we would like a scene where the guy is smoking therefore he has to be comfortable with this. As the video is about a relationship we would like the guy to be cheeky, lovery dovey and attractive to the T.A.
Wednesday, 2 December 2009
LO2: Target Audience.
Our target audience is aimed at teenagers over the age of 16 and consists mainly of girls. Their lifestyle is all about freedom and having free will, they have the typical teenage attitude of wanting to do what they want. Their hobbies include shopping as they are fashion concious and socialising regularly with friends at cafes such as starbucks; other interests may include listening to the radio (Radio1 - Live Lounge), going to gigs with friends and attending festivals.
Our target audience is into the indie style therefore buys clothes at shops such as, cult, topshop and H&M. They primarily consume videos on social networking sites (facebook/myspace) and on youtube. They watch bands such as arctic monkeys, jack johnson, the noisettes
and just jack on these sites. They may also have an ipod or mp3 to listen to their music whilst on the move. Other media they consume would be magazines such as NME and Q. The music video we create will appeal to the target audience because we have researched artists they like and looked at videos to see how we could interpret some parts into our own music video.
We identified our target audience by listening to a similar music style. After listening to the music we watched the video and from that we could see how our target audience may dress and got an idea of their views on certain issues. We then asked some people who we thought suit our target audience, some questions in regards to our music video. For example, what they like about music videos and what they would want to see.
Friday, 27 November 2009
Budget - Production Manager.
In my group i was chosen to be production manager.
As production manager the role primarily involves having to negotiate things such as cast, budget and location and being the link between the producer, director and also the clientel. I primarily responsible for everything that takes place on the shoot, which includes, locations then booking of the chosen locations, cast, crew and organising the transport, equipment and catering.
The suggested locations for our video have been a pub (coach makers arms), a studio for a performance element and romantic scenes by a river. Our video is all about a broken relationship and we are showing this by having the lead role as a guy who has spilt from his girlfriend. We cant give names for our cast as we havnt yet finalised who we are having for each role.
I now need to discuss the budget with the director and producer after the meeting we had and discuss the first shoot day. We are currently under budget therefore nothing should be too much of a problem.
As production manager the role primarily involves having to negotiate things such as cast, budget and location and being the link between the producer, director and also the clientel. I primarily responsible for everything that takes place on the shoot, which includes, locations then booking of the chosen locations, cast, crew and organising the transport, equipment and catering.
The suggested locations for our video have been a pub (coach makers arms), a studio for a performance element and romantic scenes by a river. Our video is all about a broken relationship and we are showing this by having the lead role as a guy who has spilt from his girlfriend. We cant give names for our cast as we havnt yet finalised who we are having for each role.
I now need to discuss the budget with the director and producer after the meeting we had and discuss the first shoot day. We are currently under budget therefore nothing should be too much of a problem.
Stationary and moodboard
moodboard for target audience. Used in client meeting.
Our proposed video will appeal to our target audience because we have researched their interests and taken them into account. As the moodboard shows we researched the style, events our T.A attend, their beliefs and other bands they're interested in. I have chosen to express the T.A in this way to show our client my ideas in a visual way so they can imagine and get ideas themselves.
Stationary
As a group we all designed different logos and discussed what we liked however, i drew the final design and we decided as a group this should be our logo. The logo represents us because we wanted something different, i.e, we wanted to spell the company name in an unusual way and this is how we came up with 'Moozik'. After deciding on 'Moozik Productions' we thought our logo should have something to do with it therfore we all decided on the cow. The cow brings humour to our company and thats what we wanted; we wanted to attract young and fresh talent therefore we thought this would be a sense of fun to the music industry.
Wednesday, 25 November 2009
Image of Letter and Minutes
This is our groups minutes.
This is a letter of response to our clients about our previous meeting.
My Personal Response To The Meeting.
What did you do to prepare for the meeting?
For the meeting we gathered together all our information including, sheets about our budget, moodboards to show our ideas and other images for loacations. We also prepared when we would speak so we had a structured meeting with no awkward silent moments.
What roles did you have during the meeting?
In the meeting my job was to discuss the target audience with the client and i did this by showing a moodboard to help visualise the audience and what we had researched. I also rounded up the meeting asking the client if they had any final questions.
How effectively did you communitcate during the meeting?
I think our group communicated with out client well and they understood everything we were saying. Our client didnt have many final questions and i think this shows they were happy with what we had to say.
What problems/action points arose and how will you work to solve this?
We had no problems with our budget and overall our meeting went well.
What will your group do next on the production or on the client communitcation? Our next move is to respond to the client via letter.
For the meeting we gathered together all our information including, sheets about our budget, moodboards to show our ideas and other images for loacations. We also prepared when we would speak so we had a structured meeting with no awkward silent moments.
What roles did you have during the meeting?
In the meeting my job was to discuss the target audience with the client and i did this by showing a moodboard to help visualise the audience and what we had researched. I also rounded up the meeting asking the client if they had any final questions.
How effectively did you communitcate during the meeting?
I think our group communicated with out client well and they understood everything we were saying. Our client didnt have many final questions and i think this shows they were happy with what we had to say.
What problems/action points arose and how will you work to solve this?
We had no problems with our budget and overall our meeting went well.
What will your group do next on the production or on the client communitcation? Our next move is to respond to the client via letter.
Thursday, 19 November 2009
A logo is marketing material which is a memorable and meaningful representation of a company. It helps to attract and promote the business.
We chose to play on the work 'music' and change it to 'moozik', which sounds like the sound of a cow which was then interpreted into the double 'o' and shown as a cows mouth. I think our logo is funky and eye catching but isn't too complicated so it is easily repeated. It also attracts a wide audience with a range of styles and genres.
Logo = marketing material which represents a company and is used to attract customers and promote the business.
We our group discussed our logo we wanted something different which would play on words therefore we finally chose to call our company 'moozik' which plays on the word 'music'. As the word sounds like 'moo' we decided to add a cartoon picture of a cow which was drawn by myself, i created the picture into the word so the 'oo' was the cows nose. Our logo is a modern and funky design which isn't too serious. This makes it attract a wide range of people.
Logo = marketing material which represents a company and is used to attract customers and promote the business.
We our group discussed our logo we wanted something different which would play on words therefore we finally chose to call our company 'moozik' which plays on the word 'music'. As the word sounds like 'moo' we decided to add a cartoon picture of a cow which was drawn by myself, i created the picture into the word so the 'oo' was the cows nose. Our logo is a modern and funky design which isn't too serious. This makes it attract a wide range of people.
Wednesday, 11 November 2009
reflective log 11/11/09
About a month ago our group had a meeting with the client to discuss what they want from their video. Since then, over the past few weeks our group has come up with some ideas by looking through magazines and listening to the lyrics of the song to link the video to the lyrics. We also created a moodboard to show some of our ideas. We also worked as a group to design the logo for our company. We wanted to create an edgey logo which was different and what would bring something fresh to the production scene. After deciding on our logo we then designed the letter head, business cards etc. As an individual I designed the final logo which we use on all our stationary. I am also the production manager for our group as nisha is the director and darcy is the producer. The next step for our company is to pitch our ideas to the client and discuss locations and budget.
Wednesday, 28 October 2009
brief
Brief - created by client to introduce the band to the producers and give them ideas and a in look to their style.
Clients Brief
Dallas/Boomshanker
Blue Tuesday
Bursting out into the spotlight from the outskirts of London, Dallas are the new Indie pop band formed in 1999. The band consists of 5 talented members, Alec (lead singer), Terry (guitarist) and Hank (bassist).
Brothers Alec and Terry formed the band, which was originally named Chocolate Sundae, Then recruted Hank some months later, who helped rename the band whilst also adding variety appealing to a wider audience.
The band having conquered the east and south of London went on to record their first album which includes their hits, Blackberry: and The Most Beautiful. The album will be released at the beginning of December, and expected to be a huge success throughout the UK.
Genre and style- Indie Pop
Influences- Kaiser Chefs, Scissor Sisters, Kings of Leon, Elf Power, Elbow, Say Hi To Your Mom.
Clients Brief
Dallas/Boomshanker
Blue Tuesday
Bursting out into the spotlight from the outskirts of London, Dallas are the new Indie pop band formed in 1999. The band consists of 5 talented members, Alec (lead singer), Terry (guitarist) and Hank (bassist).
Brothers Alec and Terry formed the band, which was originally named Chocolate Sundae, Then recruted Hank some months later, who helped rename the band whilst also adding variety appealing to a wider audience.
The band having conquered the east and south of London went on to record their first album which includes their hits, Blackberry: and The Most Beautiful. The album will be released at the beginning of December, and expected to be a huge success throughout the UK.
Genre and style- Indie Pop
Influences- Kaiser Chefs, Scissor Sisters, Kings of Leon, Elf Power, Elbow, Say Hi To Your Mom.
Target audience- Indie Fans, Mainstream stores- shopping, 13-25 year olds. Indie style; waistcoats and plimsolls, hats, skinny jeans.
Video- Quickly, Live performance element, narrative element, storyline, set in the city with a guy and his girl, when they first meet, everyone else's face is dimmed except her, totally in love, backlighting on the girl, long shots and close ups/extreme close ups.
Ideas recieved by clients at the meeting:
- Performance and storyline intercutting
- Casual relationship (love story)
- Links to lyrics
- British, Indie, Acoustic punk
- Target audience: Young girls
- To portray a'hot band' image
- Show Band: Drummer, Vocal, guitar, keyboard
- To give a happy and mellow mood
After the meeting we wrote a letter to explain we understood their ideas and we will meet the requirements of the video along with putting our own in to produce a video they are pleased with.
Monday, 12 October 2009
Pictures
The fill light in this picture connotes an ordinary field in the day time.
The back light in this picture connotes a mysterious and powerful cat because you cant see the face of the cat and its bold image creates power.
The key light in this picture connotes a mysterious woman because you can only see one side to her face which creates tension and suspicion.Wednesday, 16 September 2009
How music videos use cinematography.
The music video, Fire starter by Prodigy uses cinematography in ways to make the audience have mixed emotions. There is a variation of close up and extreme long shots which create disorientation for the audience. This then makes the audience have mixed emotions of confusion, excitement and panic.
The camera also uses quick tracking. The tracking gives energy because as the camera moves away from Keith Flint (main vocalist), he runs towards it which scares the audience and seems like his invading our space. 'Tilt' is also used in this music video, however it is mainly used towards the end to build up to the climax and add to the craziness of the video. The camera is a steady camera throughout the video.
The camera also uses quick tracking. The tracking gives energy because as the camera moves away from Keith Flint (main vocalist), he runs towards it which scares the audience and seems like his invading our space. 'Tilt' is also used in this music video, however it is mainly used towards the end to build up to the climax and add to the craziness of the video. The camera is a steady camera throughout the video.
Wednesday, 9 September 2009
Music Videos
Music videos can connect to the audience by making the video similar to the lyrics and reflecting them into the video.
There can be links between the music/tone/theme and the visuals of the video. A Rock music video is usually set in a warehouse to give a dark feeling and to focus on the band, who want to sell themselves to the audience. Rock music videos also usually use strobe lights for a ' in your face ' feeling or to make the audience feel 'alive'.
The editing has alot of cuts to match the beat and tempo of the song; this effect again can make the audience feel more'alive' and more interested in the video.
The term 'Mise En Scene' means the use of light and colour and how props are used in the video or shots of instruments, e.g strobe lights or bright colours to create happiness.
There can be links between the music/tone/theme and the visuals of the video. A Rock music video is usually set in a warehouse to give a dark feeling and to focus on the band, who want to sell themselves to the audience. Rock music videos also usually use strobe lights for a ' in your face ' feeling or to make the audience feel 'alive'.
The editing has alot of cuts to match the beat and tempo of the song; this effect again can make the audience feel more'alive' and more interested in the video.
The term 'Mise En Scene' means the use of light and colour and how props are used in the video or shots of instruments, e.g strobe lights or bright colours to create happiness.
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