Our target audience is aimed at teenagers over the age of 16 and consists mainly of girls. Their lifestyle is all about freedom and having free will, they have the typical teenage attitude of wanting to do what they want. Their hobbies include shopping as they are fashion concious and socialising regularly with friends at cafes such as starbucks; other interests may include listening to the radio (Radio1 - Live Lounge), going to gigs with friends and attending festivals.
Our target audience is into the indie style therefore buys clothes at shops such as, cult, topshop and H&M. They primarily consume videos on social networking sites (facebook/myspace) and on youtube. They watch bands such as arctic monkeys, jack johnson, the noisettes
and just jack on these sites. They may also have an ipod or mp3 to listen to their music whilst on the move. Other media they consume would be magazines such as NME and Q. The music video we create will appeal to the target audience because we have researched artists they like and looked at videos to see how we could interpret some parts into our own music video.
We identified our target audience by listening to a similar music style. After listening to the music we watched the video and from that we could see how our target audience may dress and got an idea of their views on certain issues. We then asked some people who we thought suit our target audience, some questions in regards to our music video. For example, what they like about music videos and what they would want to see.
Good some careful identification of your audience. Explain how you identified this target audience and also say how you think your video is going to appeal to this audience. Label as LO2.
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