Budget

As a group we discussed the budget and made decisions about hours, cast, equipment, locations, editing and each role. We each then filled out the budget sheet so we had a record each.
We finally decided to shoot for 1 day in the studio and 3 days shooting in our outside locations. We decided a day on each location therefore we will be able to shoot scenes several times from different angles and shots. This then means we will have a large amount of footage to edit with.

Budget summary

Production Office: 1200
Recce: 50.84
Cast: 550.08
Production Salaries: 458.40
Unit Salaries: 386.72
Electrical Unit: n/a
Equipment Hire: 400
Art Department: n/a
Studio Costs: 130
Location Costs: 230
Post-production: 438 (3 days)
Insurance and Legal: 79

Sub Total: 3,923.04

Contigency and Mark-up: 10%

Final Total: 4,315.04
(684.96 under budget)

characters

Main Girl -
We want our main girl to be confident as they will have to act out some serious scenes for the video, we also want them to look similar to the target audience so they appeal. She also has to be well presented, confident and stylish. We would like the style to be indie so the T.A can relate to her. We also would ask she is a sexy, young sociable female.

Main Guy - We want our guy to be confident so that he's not shy around a camera. He has to be 18 year of age or older and has to have a stylish dress sense so he appeals to the T.A. In our video we would like a scene where the guy is smoking therefore he has to be comfortable with this. As the video is about a relationship we would like the guy to be cheeky, lovery dovey and attractive to the T.A.

Scene Prep.

LO2: Target Audience.

Our target audience is aimed at teenagers over the age of 16 and consists mainly of girls. Their lifestyle is all about freedom and having free will, they have the typical teenage attitude of wanting to do what they want. Their hobbies include shopping as they are fashion concious and socialising regularly with friends at cafes such as starbucks; other interests may include listening to the radio (Radio1 - Live Lounge), going to gigs with friends and attending festivals.
Our target audience is into the indie style therefore buys clothes at shops such as, cult, topshop and H&M. They primarily consume videos on social networking sites (facebook/myspace) and on youtube. They watch bands such as arctic monkeys, jack johnson, the noisettes

and just jack on these sites. They may also have an ipod or mp3 to listen to their music whilst on the move. Other media they consume would be magazines such as NME and Q. The music video we create will appeal to the target audience because we have researched artists they like and looked at videos to see how we could interpret some parts into our own music video.

We identified our target audience by listening to a similar music style. After listening to the music we watched the video and from that we could see how our target audience may dress and got an idea of their views on certain issues. We then asked some people who we thought suit our target audience, some questions in regards to our music video. For example, what they like about music videos and what they would want to see.