brief

Brief - created by client to introduce the band to the producers and give them ideas and a in look to their style.

Clients Brief

Dallas/Boomshanker
Blue Tuesday

Bursting out into the spotlight from the outskirts of London, Dallas are the new Indie pop band formed in 1999. The band consists of 5 talented members, Alec (lead singer), Terry (guitarist) and Hank (bassist).

Brothers Alec and Terry formed the band, which was originally named Chocolate Sundae, Then recruted Hank some months later, who helped rename the band whilst also adding variety appealing to a wider audience.

The band having conquered the east and south of London went on to record their first album which includes their hits, Blackberry: and The Most Beautiful. The album will be released at the beginning of December, and expected to be a huge success throughout the UK.

Genre and style- Indie Pop
Influences- Kaiser Chefs, Scissor Sisters, Kings of Leon, Elf Power, Elbow, Say Hi To Your Mom.

Target audience- Indie Fans, Mainstream stores- shopping, 13-25 year olds. Indie style; waistcoats and plimsolls, hats, skinny jeans.

Video- Quickly, Live performance element, narrative element, storyline, set in the city with a guy and his girl, when they first meet, everyone else's face is dimmed except her, totally in love, backlighting on the girl, long shots and close ups/extreme close ups.

Ideas recieved by clients at the meeting:
- Performance and storyline intercutting
- Casual relationship (love story)
- Links to lyrics
- British, Indie, Acoustic punk
- Target audience: Young girls
- To portray a'hot band' image
- Show Band: Drummer, Vocal, guitar, keyboard
- To give a happy and mellow mood

After the meeting we wrote a letter to explain we understood their ideas and we will meet the requirements of the video along with putting our own in to produce a video they are pleased with.

Pictures

The fill light in this picture connotes an ordinary field in the day time.

The back light in this picture connotes a mysterious and powerful cat because you cant see the face of the cat and its bold image creates power.

The key light in this picture connotes a mysterious woman because you can only see one side to her face which creates tension and suspicion.

How music videos use cinematography.

The music video, Fire starter by Prodigy uses cinematography in ways to make the audience have mixed emotions. There is a variation of close up and extreme long shots which create disorientation for the audience. This then makes the audience have mixed emotions of confusion, excitement and panic.
The camera also uses quick tracking. The tracking gives energy because as the camera moves away from Keith Flint (main vocalist), he runs towards it which scares the audience and seems like his invading our space. 'Tilt' is also used in this music video, however it is mainly used towards the end to build up to the climax and add to the craziness of the video. The camera is a steady camera throughout the video.

Music Videos

Music videos can connect to the audience by making the video similar to the lyrics and reflecting them into the video.
There can be links between the music/tone/theme and the visuals of the video. A Rock music video is usually set in a warehouse to give a dark feeling and to focus on the band, who want to sell themselves to the audience. Rock music videos also usually use strobe lights for a ' in your face ' feeling or to make the audience feel 'alive'.
The editing has alot of cuts to match the beat and tempo of the song; this effect again can make the audience feel more'alive' and more interested in the video.
The term 'Mise En Scene' means the use of light and colour and how props are used in the video or shots of instruments, e.g strobe lights or bright colours to create happiness.

Bobby Valentino - Anonymous

http://www.youtube.com/watch?v=yBEv_YN2w6A

Beyonce and Lady Gaga - Video Phone

about me

My name is Camilla and im sixteen. I live in norwich and studied GCSE's at Notre Dame.