Production Diary

During editing i used software that i hadnt used before however i got on really well with it and enjoyed editing shots we got from filming. At the start of my music video i focus on the instruments, zooming in on them and disolving one into the other; i did this to attrat the t.a as they like live bands and instruments as they probably play one themselves. I also had to crop the sound on the music video at the end as the song was too long. I feel i achieved this well because you cant tell very well that i have done it.

Production Planning

As most of our locations were filmed outside we didnt need any artificial lighting because we filmed on sunny days; we also filmed in a studio for the band performance which went well. The only props we used were the instruments for the band as we wanted to portray a live element as this appeals to our t.a. The actors were also dressed to suit the t.a however our actors had a similar style to our t.a therefore we didnt use costumes.

Outlines of Possible Treatments

As a group we came up with several different ideas about how to shoot our video and where however some ideas werent possible because of various reasons such as weather and transport.
For the couple scenes we wanted to film along a beach but this then proved to be a problem because of the weather; there was alot of snow at the time and if it wasnt snowing it was raining.
Tansport was another issue for us as we wanted to shoot in locations where we couldnt get to. We researched gardens in norwich and found one that we loved however transporting equipment was an issue for us as we couldnt carry everything we needed therefore needed a car which we didnt have. Finally we wanted a scene with a glass smashing on the floor but for health and safety reasons this wasnt possible.

Record of Work

During the course we were all given different roles within our group and mine was production manager.
As production manager i primarily had to negotiate things such as cast, budget and location and being the link between the producer, director and also the clientel. I enjoyed my role and i found as i had to do alot of talking to different people it made me more confident.
Some of the things i have achieved would be, editing on software, using a camera, organizing people, paper work such as risk assessments and communicating as a group.

How will you ensure yor audience 'get the message'?

My music video will appeal to the t.a because the actors in the video have the same style as them, used locations they will recognise and edited my video with scene changes which arent cheesey as they can sometimes come across this way. We also had live band performance scenes which our t.a like so this will also appeal to them.

We will disribute the music video using sites such as you tube, facebook, myspace and 4music channel. Our t.a use all of these therefore we think they will enjoy viewing the video in these ways and also discussing it on social networking sites.

Reflecting on My Video

Overall i think my music video is a success as i have included elements from the original brief and also made it my own. Strengths of my video would include; my shot types and angles, editing skills and lip syncing. I have used cuts so my video doesn't seem cheesy as it could because its a relationship video with lovey dovey scenes. Unfortunately i do have weaknesses in my video such as one scene it is speeded up so the drum beats and lip syncing if looked closely dont go to the beat or follow the lyrics. When filming we could of used better locations and improved some scenes as the camera appears to be moving free hand sometimes however this can be an advantage at some points as it seems real life.
As the song was too long i had to cut it and i personally think i achieved this very well considering i havnt had any editing experience before.

Feedback from others about my music video:

I asked people what they thought of my music and posted it on facebook. Overall i got really good constructive feedback which included strengths and weaknesses. Everyone who viewed my video thought it was successful and enjoyed it. A weakness was the camera movement appearing shakey as it was done free hand. However overall my feedback was successful.

Reflecting on Creative Career

I have developed several skills which could help me in a future career. I could also use my music video as an example of work i can do and it also shows i have an understanding of editing software. My music video could be included in my portfolio and this would show i can not only use the software but i have knowledge of everything that goes with it such as using a camera, meeting deadlines and the theory side also such as risk assessments and so on.